Nisa has claimed that its retailers are bucking the trend of declining own label sales in the convenience sector, with sales of its products increasing significantly year-on-year.
Whilst recent research from HIM! suggests that a decreasing number – less than one fifth of c-store shoppers – have bought an own label product this year, combined sales of Heritage and Co-op own brand products to Nisa retailers have jumped 42.5% year-on-year.
Following last year’s takeover, Nisa’s 800-strong Heritage range is now accompanied by 2,000 Co-op own brand lines. Nisa claims that one in four products sold through its operation is now an own label item.
Steve Leach, Sales Director at Nisa, said: “Despite research suggesting a decline in own label sales within the convenience sector, demand for these products continues to grow at Nisa, demonstrating the importance of a strong own label range to cater for price and quality-conscious consumers.
“90% of Nisa partners stock Co-op own label products and feedback from those stocking the range has been overwhelmingly positive.”
Dan Brown, the owner of a Nisa Local in Musselburgh, is quoted saying: “The fresh range in Co-op own label is excellent and allows us to compete at the highest level so shoppers are coming to us before they even think about going to a supermarket.
“We have more than 1,400 Co-op lines in store now and chilled sales are up significantly and margins are up too.”
NAM Implications:
- No need for elaborate questioning…
- An obvious opportunity for Nisa own label suppliers…
- …to go all the way…
