Nisa Retail has teamed up with the government’s Better Health campaign to encourage shoppers to make healthier food choices in its stores.
As part of the activity to support the Better Health Food Scanner campaign from the Department of Health and Social Care, Nisa retailers will receive point of sales material comprising window posters, small talkers and wobblers enabling them to use them in their stores to demonstrate support.
Messaging will also feature on Nisa’s instore radio channel, with further support via its digital channels to engage shoppers in the campaign.
The Better Health campaign was launched by the government in January with the aim of helping families eat better and move more. This included an update to the NHS Food Scanner app to make it easier for parents to find healthier food and drink for their children.
The app allows shoppers to scan products and find healthier alternatives with a selection of Co-op own-brand items qualifying as “good choice” products within the app. This is in addition to fruit and vegetables which are automatically included as healthy choices.
“This is an exciting opportunity for Nisa to be involved with a national campaign; helping to educate shoppers into making better choices and enabling Nisa partners to demonstrate that they are responsible retailers who care about their shoppers, said Regan Howard, Brand Manager at Nisa.
“It is also a timely opportunity to support those partners who will need to make changes due to new HFSS regulations coming later this year.”
Over the coming months, Nisa will continue to support the campaign, whilst positioning its stores as a “destination for a healthy choice for meals”.
