Tesco’s One Stop convenience subsidiary has launched an exclusive loyalty programme with the home delivery platform Snappy Shopper.
Available at participating stores, the Snappy Rewards programme will allow customers to unlock perks based on tiered spending, including free products and discounts on future purchases with Snappy Shopper and One Stop.
The move comes as Snappy Shopper expands its partnership with One Stop, with an additional 280 stores joining the platform. This follows an initial 250-store launch earlier this year, offering consumers the option of grocery deliveries from their local One Stop store.
Mike Callachan, CEO of Snappy Shopper, commented: “We are passionate about supporting local communities and making convenience shopping as rewarding as possible. Expanding our partnership with One Stop and introducing Snappy Rewards is an incredible opportunity to connect with even more shoppers.
“Together, we’re creating added value for brands, customers, and One Stop by bringing accessible, convenient, and rewarding grocery options to communities across the UK.”
Tim Josephs, head of online at One Stop, added: “Providing an easy shopping experience for our customers is extremely important to us, so we’re thrilled to be able to extend our partnership with Snappy Shopper to more locations as well as taking part in the snappy rewards programme.
“Both these measures will mean even more customers will be able to have great quality products, at great prices on their doorstep within minutes.”
NAM Implications:
- Tesco has already proven that instant-gratification loyalty discounts work, big time.
- One Stop – Snappy Shopper combination rewards is a natural extension.
- Providing convenience lock-in for willing customers.
- Rivals will follow…
