Tesco’s One Stop convenience subsidiary has completed its third range reset of 2025 with an extended beer and wine selection to attract new customers and respond to current trends.
From insights, the convenience retailer has brought in a total of 55 new lines across its category, including popular products in ready-to-drink, wine, craft beer and low and no.
One Stop noted that its alcohol overhaul is a conscious reaction to feedback from customers across its estate, wanting to see a wider selection of alcohol options. It’s also an extension of its sustainability efforts and the recognition of the environmental impact of glass, with the retailer now stocking more canned wines and ales.
Head of Product at One Stop, Henry Maulik, commented: “We’re excited to launch more premium products across our beer and wine category. Some specific highlights include introducing premium cocktail-ready-to-drink lines such as SERVED and AU, as well as stocking the popular French wine, La Vielle Ferme White and La Vielle Ferme Rose. We know these lines are in demand, particularly with the Gen Z audience.”
One Stop is known for its offers and promotions, including its 3 for £6.50 on a variety of alcoholic beverages and giving customers a wider choice to mix and match on flavours and strengths. They have also added an additional 2 for £5 tier to this offer, responding to the growing trend for reduced alcohol consumption, but also helping customers manage their budgets.
One Stop has reduced its range of single-bottle ales and replaced them with an exclusive range of premium pint can ales with an offer of 4 for £6 or £1.75 each. It has also introduced a range of 440ml craft cans, including Northern Monk Heathen 440ml, Northern Monk Faith 440ml, BrewDog Elvis Juice 440ml, BrewDog Double Hazy 400ml, and Beavertown Heavy Gravity 440ml. These will be available to buy on a mix & match at 2 for £5.50.
One Stop is also broadening its Thatcher’s cider range for the key summer season with the addition of fruity flavours such as Juicy Apple and Cloudy Lemon.
With low and no on the rise, Maulik explained how One Stop is catering more to its health-conscious customers: “Customer mindsets and behaviours are constantly evolving, and it’s important that we’re providing products that suit their needs, and this goes for our customers who opt for low and no alcohol options. Alongside the fantastic changes we’ve made across the category, we’re pleased to extend our low and no range by stocking Peroni Nastro Azzurro 0.0% 330ml 4 pack and Kopparberg Alcohol-Free Strawberry & Lime 500ml. These products will sit next to our other existing low and no alcohol drinks.”
Meanwhile, with Guinness continuing to be an in-demand product, One Stop has brought in a 4-pack of Murphy’s Stout.
The category reset is expected to benefit One Stop’s franchisees.
John Miller, Head of Franchise at One Stop, commented: “Category resets are an exciting time for our Franchise estate. The refresh of products and expansion will certainly help with our franchisee’s sales and profitability. Leaning into popular must-have products such as the range of ales, canned cocktails, and wines will generate interest and increased footfall.”
NAM Implications:
- Any overhaul presents opportunities to make changes that might not all warrant attention.
- But when attempting to reflect the latest consumer needs…
- …the entire ‘change-package’ can make an impact.
- Rivals, please note…
