Tesco’s One Stop subsidiary has completed its third range reset of 2024 with a revamped alcohol selection. The convenience retailer has brought in a total of 38 new lines across its beer, cider, cocktail and ready-to-drink and low & no categories.
One Stop stated that the overhaul was in response to feedback from its customers, who demanded a wider selection of craft and ale beers and low & no-alcohol options.
“Introducing more low and no alcohol lines to promote responsible drinking and provide greater consumer choice, was a must, said Henry Maulik, Head of Product at One Stop.
“We’re excited to be able to offer our customers new lines from brands such as BrewDog Punk AF & Thatcher’s Zero along with extending the number of stores stocking Heineken 0% and Guinness 0%.”
One Stop noted that its popular 3 for £6 deal would now be available on a variety of new lines. This includes Timothy Taylor’s Landlord 500ml, Badgers Golden Champion 500ml, Inch’s Medium Apple Cider 500ml, Funkin Pina Colada 200ml, Most Wanted Sauvignon Blanc 187ml, Birra Moretti Sale Di Mare 660ml, and Estrella Damm 660ml.
The retailer has also extended its craft and ale ranges with lines such as AU Vodka Black Grape 330ml, Beavertown Neck Oil 330ml 4pk, Beavertown Gamma Ray 339ml 4pk, Brewdog Wingman 330ml 4pk, Brewdog Elvis Juice 330ml 4pk, Leffe Blonde 330ml 4 pack and Boddingtons Draught 440ml 4 pack. Meanwhile, new wine lines include popular brands such as 19 Crimes and Yellow Tail.
One Stop has used the reset to restructure its merchandising, including offering more variety of chilled multipack products.
Maulik added: “We’re also excited to have broadened our ready-to-drink cans, meaning our range now includes a Sauvignon Blanc – our first still wine can. For customers that prefer on-the-go cocktails, we have something for everyone – from a classic gin and tonic to a pina colada and martinis!”
The move is expected to benefit One Stop’s franchisees.
John Miller, the retailer’s Head of Franchise, commented: “Our ultimate goal is to help our franchisees increase their sales and profitability, and this reset will enable them to do just that. As part of our franchise model, our retailers have the opportunity to flex their ranges, giving their customers sight of new lines, generating interest and increased footfall.”
