Tesco’s One Stop convenience subsidiary has announced that from 21st October, it will phase out its current own-label products and replace them with its parent’s ‘Core Own Brand’ range across its estate of 1,000+ stores.
The initiative aims to “enhance the convenience store’s offering to customers”, with One Stop also noting that its growing portfolio of franchise stores will be able to leverage Tesco’s portfolio of products from a trusted brand.
The Tesco Core Own Brand products will be introduced in phases, starting in the next month and rolling into next year. The offer will include an expanded range of “healthier and affordable options”.
One Stop described the move as a “game-changer” for its franchise partners, offering Tesco products that will provide them with a competitive edge, potentially increasing footfall and basket size while benefitting from the supermarket giant’s extensive market research and product innovation.
Stephanie Wood, Managing Director at One Stop, commented: “This is an incredibly exciting time for us. The Tesco Core Own Brand range will not only elevate the customer experience with high-quality, trusted products, but it will also enable our franchisees to offer a broader and more competitive range to their local communities.”
Tesco’s Core Own Brand range will also be available on all four of One Stop’s delivery platform partners – Deliveroo, Just Eat, Uber Eats and Snappy Shopper.
One Stop leveraged the Tesco brand a couple of years ago by adding the ‘Selected by Tesco’ stamp to its own-label chilled lines. This will now be phased out as it shifts to the supermarket’s full own brand offer.
NAM Implications:
- Being a ‘try it and see’ environment…
- …one can but try.
- And allow the repeat sale to clinch it…
