Booker’s Premier symbol chain was one of the big winners at this year’s HIM awards, which took place in London last week.
The night saw 16 awards presented in front of an audience of over 400 senior executives from leading suppliers, retailers and wholesalers. Awards ranged from The Retailers’ Favourite Supplier For B2B Digital Engagement to The Shoppers’ Favourite Forecourt Retailer.
The award winners were decided using HIM research, with its annual Convenience Tracking Programme, consisting of over 20,000 shopper interviews used for the shopper awards and 1,000s of retailer interviews used to determine the winners of the retailer focused awards.
The main award for the evening, sponsored by Juul Labs, was The Shoppers’ Favourite Convenience Retailer for 2019. This award is based on shopper ratings across all aspects of the store, including availability, ease of shop, range of products and staff friendliness.
The research from HIM showed that Premier had scored consistently highly on the core ratings that are important to shoppers. These include, 9.57 out of 10 for Staff friendliness and helpfulness, 9.37 out of 10 for speed of service and 9.11 for product availability.
Val Kirillovs, Research & Insights Director at HIM, said:“With over 20,000 face-to-face shopper interviews conducted, there is no doubt that this recognises the very best from the thriving UK convenience sector. Premier have scored consistently high across the board and thoroughly deserve to win this award for the second year running.
“Differentiation is often highlighted as key to growing within convenience, however you cannot overlook the basics. Our research shows that Premier scored particularly well and higher than their competitors for range, value for money and availability. This highlights the importance of the core fundamentals of the convenience channel.”
Martyn Parkinson, Brand Director for Premier, commented: “This is a fantastic achievement and is testament to the hard work and dedication of our Premier retailers and I’d like to say a big thank you to them. These awards are particularly special as they are voted for by shoppers and are a true measure of Premier retailer’s commitment to serving their communities every day.”
He added: “With our 25th Birthday celebrations just starting, our new TV advert and our plans to give £25,000 back to communities nationally, I am confident we will be able to build on this success and drive more footfall, sales and profits for our retailers.”
The full list of winners is available on the HIM website
