Scotmid Co-operative is introducing an evening ‘takeaway’ offering in five of its convenience stores this month as part of its strategy to further expand its presence in the fast-growing food-to-go market.
The initiative comes after Scots spent £1bn on takeaways in 2018.
At two of its stores in Edinburgh and Drumnadrochit stores, Scotmid has partnered with gourmet burger specialists, Big Al’s Burger Bar, to offer customers flame cooked burgers from 4-9pm seven days-a-week.
Scotmid has also linked up with the Pizza Art brand to offer pizza takeaways to customers in three other stores in Edinburgh, West Lothian and Elgin.
The new concepts will only be available in five stores initially, but the group hopes to roll these out to other stores in the future.
Danny Scobie, Food-To-Go Operations Manager at Scotmid, said: “In the majority of our stores, fifty per cent of the footfall comes after five o’clock and we know from customer research over the last few years that they are looking for more options around meal solutions.
“With people’s lives becoming increasingly time poor, it’s important that we offer our customers convenient and quick food on the move, without hindering on quality. Our customers look for premium products that are also great value. The introduction of our burger and pizza takeaways do just that.”
Partnerships and new food destinations are two of the key current food-to-go trends. Find out how developments will create new opportunities for your business, in the food-to-go stream at IGD Live.
