Southern Co-op and Scotmid have selected SymphonyAI’s Retail CPG assortment and space planning solutions for implementation across their nearly 500 convenience outlets to help with the alignment of product assortments, shelves, and floor spaces to each store’s local customers.
Using AI-driven insights, SymphonyAI’s optimisation system generates customer-centric assortments for each store format based on basket, loyalty, store and shelf space, supply chain, and market data to ensure the right products are available to shoppers at the right time and place.
The businesses expect the SymphonyAI solutions to make it quicker and easier for their food teams to identify and turn insights into macro- and micro-space improvements at a store level.
“The advanced end-to-end range and space platform will be a game changer for us, making it possible to increase our member and customer satisfaction by better aligning and tailoring our product assortments at the SKU level by store with ease by utilising the AI-driven clustering and product assortment functionality,” said Andrew Farndell, head of trading and format, Southern Co-op.
“This will also improve the efficiency in the central functions with the ability to seamlessly move between modules and workflows when working on ranging or space projects whilst supporting increased on-shelf availability with specific shelf profile and shelf capacity ranging on a store-by-store, fixture-by-fixture basis.”
Stewart Dobbie, director of Programme Ford at Scotmid, added: “The SymphonyAI category planning platform is best-of-breed, and the SymphonyAI team is already bringing new innovations to us on top – an example being their computer vision-based store intelligence.”
John Brodie, CEO of Scotmid, commented: “Our core purpose is to serve our local communities and improve people’s everyday lives, and SymphonyAI Retail CPG’s new range and space platform will further allow us to deliver on this core purpose.”
