SPAR is looking to grab a bigger slice of the food-to-go market with the launch of six new products.
The current food-to-go SPAR Brand range includes breakfast, lunchtime, drinks, savoury snacking and sweet snacking. The convenience symbol group highlighted that trends are evolving with more consumers demanding healthier food, and vegan & vegetarian options.
Dave Wright, SPAR UK Brand Manager, said: “Snacking in the UK is seeing growth with a quarter of food-to-go shoppers buying a snack on the go twice a week. With the typical convenience food-to-go consumer being younger, it is important to have a food-to-go range that not only encourages repeat business with loyal customers but offers products attractive to new customers.”
Within its breakfast range, SPAR has introduced two new own label products to capitalise on the rise of eating breakfast on the move and demand for healthy products. SPAR Plain Porridge and SPAR Apple & Cinnamon Porridge can be eaten hot or cold and have launched on promotion at £1.50
SPAR’s lunchtime offer of sandwiches and salads has also been refreshed. Two new Sub rolls (£3.25 each) have been added to grow the lunchtime offering which remains the most important meal mission for food-to-go.
Meanwhile, SPAR’s own brand snacking range has been further extended with the introduction of a Low Calorie Strawberry Jelly Pot (70p), Mini Lemon Drizzle Cake (90p) and Chocolate Mousse (50p), as well as an improved flavour for its Sweet Potato Falafel with Houmous Dip (£1.59).
“Having a range of fresh, on-trend and seasonally relevant products available in our SPAR stores is really important when attracting customers,” added Wright.
“We are going to continue with our own label new product development programme as breakfast on the move and the UK snacking market grows. With restrictions on movement still in place in many areas around the country, and our stores continuing with their role as hubs of the community, we want to make sure they are equipped with relevant tasty and exciting food-to-go products when consumers begin to spend more time outside their homes, return to work or look for convenience as they go.”
SPAR is supporting the launch of the new own label food-to-go products across digital, social media and in-store.
NAM Implications:
- SPAR are patently connecting with on-the-go consumers, albeit via own-label.
- Scope for branded suppliers to provide an offer that cannot be refused?
