SPAR International has launched a new own-label range called SPAR N°1 Value that aims to provide shoppers with “quality, everyday essentials at great prices”.
The range will initially be made available throughout markets in which SPAR operates across Europe, with a view to expanding globally in the future. SPAR currently has 11,890 stores in 26 European markets.
The group highlighted that it was launching the range at a time of a growing shift towards value, accelerated by the impact of the pandemic.
SPAR N°1 Value will initially encompass 70 SKUs, expanding to over 100 items by the end of the year. The group stated that the products had been selected based on quality assurance standards, with all items sourced within the European Union.
The launch of the value range follows on from the SPAR Natural range, which was introduced in 2018 and focused on organic products.
A statement from the group said: “The SPAR N°1 Value range is a key addition to the company’s multi-tier SPAR Own Brand strategy, enabling shoppers to access a broad range of food and non-food own brand items at exceptional value in participating SPAR stores.”
SPAR International highlighted that the latest launch was another example of its ‘Buying Better Together’ strategy which harnesses the group’s economies of scale in sourcing and supply chain to build competitively priced product ranges.
