SPAR UK has confirmed the appointment of Suzanne Dover as its new Brand and Marketing Director.
She took overall responsibility for the role earlier this month following the departure of Michael Lawless.
Dover has worked in Marketing, Innovation and Product Development for a number of years. Most recently, she worked at Hovis, supporting brand development initiatives. Prior to that, she held senior marketing positions with Newell Brands, Mizkan Europe, Mission Foods and SMA Nutrition.
Commenting on Dover’s appointment, Louise Hoste, SPAR UK Managing Director, said: “Her breadth of experience and knowledge will help us shape the SPAR brand and our presence in the marketplace, in addition to driving footfall and sales through the selling plan and digital activity.”
Dover will be responsible for the development of the SPAR brand and communications, channel and shopper insight, promotional strategy and activity planning.
