SPAR UK is launching a new initiative called ‘Spotlight’, which looks to ramp up the distribution of its own-label ranges across the symbol group’s entire store estate and grow the brand.
The Spotlight product list is made up of over one hundred SPAR own-label lines from across all categories, including fresh, frozen, grocery, impulse and BWS. All are claimed to be top sellers in the stores where they are currently ranged, delivering value for money. The retailer stated that the new initiative aims to increase own-label penetration, as well as overall category growth and commercial delivery.
Jamie Seymour, SPAR UK Head of Brand, commented: “Our Spotlight initiative is all about shining a light on the very core of our SPAR Brand range – the own label products that customers expect to find in every store, which deliver on quality, value, and margin.
“Having a strong own brand is necessary. It is our unique selling point and should be non-negotiable. To be able to offer an excellent product that has the same name as the store fascia is critical.
“In total, we have named over one hundred SPAR own brand lines that fulfil key customer needs. These lines are great sellers. They have strong consumer resonance and more importantly offer excellent value for money, and strong category margins – to target driving both the sales line, and the profit line.
“Having a truly credible and compelling proposition for SPAR brand is the single biggest opportunity that we all have for driving shoppers to our stores, gaining their repeat custom, and their ongoing loyalty.”
The retailer noted that it had secured one hundred award wins for SPAR own-label products over the last year. It has also launched over fifty new products and extended ranges within crisps, nuts, yogurts, salads, dips, sausages, sauces, frozen meal components, home care, wine, and paper products.
“We are single-minded in our mission to deliver high-quality products at excellent value for money prices, to hit our customers’ needs,” concluded Seymour.
NAM Implications:
- At a time when own-label should not need help…
- …SPAR clearly sees more potential.
- Brands beware…
