Suntory Beverage & Food GB&I (SBF) has launched a new website aimed at independent retailers. Called SimplySoftDrinks, its offers information, advice and tools, including channel-specific planograms, to support store owners in driving sales in the category.
The free “impartial category advice” is relevant to convenience stores, forecourts, foodservice, and health & fitness operators.
The new website is said to be completely bespoke and features SBF’s latest insights to give retailers the best snapshot of the soft drinks category. It will be updated regularly with the latest insight as the market evolves.
Matt Gouldsmith, Channel Director of Wholesale at SBF GB&I, said: “SimplySoftDrinks contains a vast amount of information and tools for retailers but our vision for it really is quite simple, as its name suggests! It’s based on the perfect store being a place shoppers can find the products they want, presented in the best possible way to influence buying behaviour and grow retailers’ sales.”
SimplySoftDrinks will include a category insight guide, including a look at the macro trends currently helping to grow the category, such as health & wellbeing and sales spikes around events. There are ranging top tips, with channel-specific insights, including online.
Retailers can also find advice on how to offer shoppers the right range of products and achieve visibility. There’s information and news from SBF’s range of brands, ranges and display materials. And retailers can find tailored advice around the latest market updates and legislation, such as the HFSS restrictions.
“Retail is seeing unprecedented pressure at the moment, meaning every inch in store matters,” added Gouldsmith.
“With more than a third of retailers saying they want better impartial advice, we have listened and created this free website to help them drive sales and open up new occasions in-store. If you’re an independent or symbol retailer in any channel, refreshing your chiller and maximising your sales is now quite literally at your fingertips, with the launch of SimplySoftDrinks.”
