Booker Retail Partners (BRP) has confirmed an agreement with The Kay Group, which has seen all its 23 convenience stores joining the Londis symbol chain.
The stores located on petrol forecourts across the midlands, north Wales and northern England have adopted the Londis brand, Booker’s own-label ranges such as Jack’s and Euro Shopper, and the business support from BRP’s forecourt development team.
BRP’s five-year supply contract for the whole Kay Group estate has included a full store review and relaunch, which has seen the introduction of more products, value everyday prices, promotions and additional services such as food-to-go, coffee and a range of slush drinks, along with a wider range of both fresh and frozen foods.
Stewart Fenn, Sales Director at BRP, said: “We are absolutely delighted to be working with The Kay Group. It is a real privilege to be serving such a prestigious and well respected retail group.
“The conversions to Londis has gone extremely well and we are seeing the fantastic results the stores are now delivering in terms of growing their business with increased sales, footfall, and profits. It has been a really exciting time and I’m now looking forward to building on this success to deliver even more for Ken, Richard and their team.”
Richard Cox, Managing Director of The Kay Group (UK), added: “It has been a great experience working with Londis on this project. With the changes within the Londis brand structure, and through our test sites with the brand refresh, product range, margin, availability, along with a delivery structure to meet our sites needs through 24hr trading, we are delighted to be back with Londis and the team.
“We are confident this move allows us to create state-of-the-art forecourts in high traffic transient sites that are completely inline with current customer needs.”
