Uber Eats has expanded further into the grocery delivery market after agreeing on a contract with Shell’s forecourt convenience stores.
The Uber Eats app now offers consumers delivery from 183 Shell sites nationwide, including London, Manchester and Glasgow. A further 158 Shell stores are set to join the app in the coming months.
Shell service stations are home to branded stores including Little Waitrose at Shell, Budgens, Jamie Oliver deli by Shell, as well as Shell’s own Select convenience stores. Products from all these outlets will be available to customers as part of the new offering.
More than 750 items from fresh fruit & veg to ready-made food, and household and cupboard essentials, will be available for delivery in as little as 30 minutes.
Shell had previously been on Deliveroo’s platform, which has tie-ups with Sainsbury’s, Aldi, Waitrose, Morrisons, and Co-op.
Despite tough competition in the rapid delivery market, Uber Eats highlighted that grocery sales on its app had grown by 400% over the last year. In the last three months alone, the app has seen nearly 90,000 orders for bananas, over 120,000 orders for loaves of bread and over a quarter of a million pints of milk.
Sunjiv Shah, General Manager of Uber Eats in the UK, said: “As demand for grocery and essential items continues to soar on the Uber Eats app, we’re delighted to bring Shell to the app as an exclusive partner.”
Bernie Williamson, GM of retail in the UK at Shell, added: “We’re thrilled to be launching our stores on the Uber Eats app. With Uber Eats, we’re able to reach even more customers and expand our delivery services across the UK. We offer our customers convenience on-the-go and with this new collaboration we can now also offer a wide selection of food and essentials, available for delivery to your door in less than 30 minutes.”
