An app that offers discounts to shoppers has seen a 600% rise in usage as consumers look to fight the rising cost of living.
Scan & Save claims to save shoppers money on essentials in convenience stores, with discounts offered through the augmented reality voucher app.
Developed by Jisp, Scan & Save has seen the volume of discounts used in the app leap in the first quarter, saving shoppers around £205,000.
The retail solutions company noted that shoppers are becoming savvier, with data showing that 80% of consumers in the UK now regularly use smartphones to access loyalty cards and vouchers.
Scan & Save provides money off augmented reality vouchers delivered through the app. In addition, shoppers also receive loyalty vouchers worth £2.50 for every 25 discount redemptions through the app. The additional loyalty vouchers have resulted in Jisp distributing a further £250,000 to its shoppers over the past eight months.
And while the sale of own-label lines has increased during the economic downturn, Jisp claims that Scan & Save has provided a solution that allows shoppers to continue to enjoy big brands for less. Recent promotions have seen 50p off a 500ml bottle of Ribena, 50p off a loaf of Hovis Granary or Seed Sensations bread and 75p of Inchs Apple Cider.
NAM Implications:
- Real opportunity for Scan & Save to increase app appeal…
- …by adding a reliable Unit Pricing facility?
