Are Aldi and Lidl the saviours of British farmers? The German discounters certainly want shoppers to think so.
As tensions between traditional supermarkets and suppliers hit boiling point, Aldi and Lidl are positioning themselves as the new face of British produce.
Read the full article on The Telegraph website
NAM Implications:
- These two ‘foreign’ discounters patently have an interest in addressing any ‘Buy British’ appetite in the UK public.
- (also given their collective market share is second only to Tesco)
- Plus the closer they get to source, the more economic the process.
- Apart from being there for UK farmers in unprecedented times…
