Aldi has rolled out its latest round of price cuts to reflect easing cost pressures in the sector.
The cost of almost 50 products, including cheese, butter, poultry, and cleaning products, will fall by an average of around 7%.
The move is the latest of more than 200 price cuts that the discounter has made in recent months.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We will always stand by our promise to keep our prices as low as possible for customers and this latest round of price cuts proves just that.
“That promise applies to everything from household essentials to high-quality groceries, all of which we want to make accessible to everyone, and it’s why we continue to see shoppers switch to Aldi.”
NAM Implications:
- Yet more competitive appeal for Aldi.
- Patently prepared to sacrifice profitability for market share growth…
- A pointer for others?
