Aldi has rounded off the flurry of Christmas ad launches in the supermarket sector over the last week with a feature starring its well-established Kevin the Carrot character.
This year’s festive ad from the discounter takes inspiration from the story of Willy Wonka, with Kevin the Carrot visiting William Conker’s magical Christmas factory:
Jemma Townsend, Marketing Director at Aldi UK, said: “Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.
“It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”
