Aldi UK has partnered with The Menopause Charity and nutritionist Tammy Gee of Seven Colours of Nutrition to support women through menopause without stretching their spending. The move comes amid research that reveals women have wasted an average of £122 on menopause products and treatments they’ve found to be ineffective.
Ahead of World Menopause Day (18th October), the discounter has launched a new Menopause Hub featuring a host of advice on how to navigate menopause on a budget. It features a series of meal ideas, shopping list inspiration, nutritional guidance and practical tips on how to make small, affordable changes to nutrition and lifestyle to “feel your best”.
Aldi noted that its research shows that one in four women is feeling the financial strain associated with menopause treatment, with a third having to reduce household spending elsewhere to allow for the cost of supplements and therapies.
The study found that half of women (50%) feel they lack information about food and diet support during menopause and instead are reaching for more expensive options, with one in five buying food products marketed specifically as menopause friendly, and 60% spending regularly on supplements.
“Our goal at Aldi is to make nutritious food accessible to everyone, at every stage of their lives. By working with The Menopause Charity and Tammy Gee, we want to communicate the simple message, that menopause support doesn’t have to be expensive or complicated. We want to provide women with simple, practical, affordable ways to support their diet during menopause and beyond,” said Julie Ashfield, Chief Commercial Officer at Aldi UK.
“It’s reassuring to see through the research that over half of women in the UK believe that everyday foods should play a greater role in their menopause journey. We hope our hub helps them make positive changes as they fill their baskets.”
Jenny Haskey, Chief Executive at The Menopause Charity, added: “At The Menopause Charity, we want to ensure every woman has access to clear, trusted information and feels supported through every stage of menopause. Too many women are left to navigate this transition alone, often feeling overwhelmed by conflicting advice or priced out of effective support. This partnership with Aldi is about breaking down barriers – helping women feel informed, empowered and confident during this stage in life.”
Meanwhile, Gee said: “Good nutrition can be a powerful tool in navigating symptoms such as tiredness and brain fog – but Aldi’s research shows too many women feel they lack guidance. From eating balanced meals with wholegrains and lean protein, to including omega-3-rich foods, small, affordable swaps really do add up. These shopping tips and easy recipes are designed to empower women to feel more resilient every day.”
