Aldi UK stated today that it is on course for its biggest-ever Christmas after a year of further market share gains.
The discounter estimates that more than half of British households will consume at least one of its products this Christmas.
Aldi noted that while turkey will remain the centrepiece for most of those households, an increasing number are opting for alternative roasting joints this year, such as beef, gammon and lamb. Despite the cost of living, the retailer’s premium lines are also proving popular.
Julie Ashfield, Managing Director of Buying at Aldi UK, commented: “Although we’re all feeling the pinch a little more this year, that doesn’t appear to be dampening the appetites of our customers, who are shopping earlier and treating themselves a little more in the run up to the big day.”
The UK’s fourth-largest supermarket said it expects to sell more than five million bottles of sparkling wine, including champagne and prosecco, over 43 million pigs in blankets and more than 1,400 tonnes of sprouts in the weeks leading up to Christmas and New Year, along with more than a million packs of smoked salmon and two million jars of cranberry sauce.
The festive season tops off a strong year for Aldi, which saw it open its 1,000th store in the UK and attract over 580,000 more customers.
NAM Implications:
- Given that 50% of UK households cannot be wrong…
- …can it be that there are any suppliers still looking for reasons to engage with Aldi?
- Time to explore options with some of your portfolio…
- (Or even look at surrogate label options?)
