Aldi has revealed that it expects to sell around 20 million hot cross buns and 8.6 million of its own-label chocolate eggs in what will be its biggest-ever Easter trading period.
Hot cross buns and chocolate eggs combined will see the retailer spend around £8m with British suppliers in the run-up to Easter, while it will spend a further £4m on fresh meat, fish and meat-free alternatives and approximately £34m on British fruit and vegetables.
The discounter predicts that lamb sales will increase by 900% during Easter week versus the week prior, while its British Prime Gammon Joint, sourced from a long-term supplier in North Yorkshire, is expected to be another big hit, with an estimated 36 tonnes to be sold.
Aldi also predicts that sales of its Veuve Monsigny champagne will increase 40% during the week of Easter, while Prosecco DOC sales will soar to 150% above normal trading periods.
With Easter falling earlier this year, the supermarket said it expects more families than ever to tuck into a roast, with it preparing to sell more than three million British potatoes, 1.65 million carrots and 500,000 parsnips.
“Shoppers have started to think about Easter even earlier this year, with items from our Easter range flying off the shelves already,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
“Whether it’s our Specially Selected hot cross buns, the Easter staple of British lamb, or our award-winning British Wagyu Beef Tomahawk, there are more British-sourced delights than ever for Aldi shoppers to enjoy.”
