Aldi is doubling the size of its trial of on-demand grocery deliveries with Deliveroo.
After a pilot involving 20 stores across London, Greater Manchester, Cambridge and the Midlands since early summer, the service is now being extended to a further 22 stores. The move will bring the trial to more towns and cities, including Bristol, Liverpool and Brighton.
Customers within a 6km radius of the 42 participating stores will be able to choose from around 400 essential Aldi grocery items through the Deliveroo app, with delivery in as little as 30 minutes.
Richard Thornton, Communications Director at Aldi UK, said: “The feedback on our trial with Deliveroo has been very positive so far, with customers really valuing being able to have more ways of getting Aldi’s quality food at unbeatable prices.”
Ajay Lakhwani, Vice President of New Business at Deliveroo added: “The success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food.”
If it continues to prove successful, Aldi stated that the Deliveroo service could be extended to more of its 894 stores across the UK in the coming weeks.
Aldi also recently launched its own click & collect grocery service from its store in Loughborough, with plans to roll it out to a further 15 outlets over the coming months.
NAM Implications:
- Surprise! Surprise!
- Surprised it took this long!
- A no-brainer at 50 paces…
- Time for suppliers to anticipate the inevitable?
