A study by Aldi has found Gen Z and Millennials are turning their back on traditional Christmas food, including mince pies, Christmas pudding, and cranberry sauce.
A poll of 2,000 adults found that 78% of those born in 1996 or later would like to find space for plant-based roasts and global-inspired dishes at the dinner table on 25th December.
When it comes to traditional items, over half of Millennials and Gen Z (54%) believe that old traditional Christmas dishes should include a modern twist to remain relevant.
Of the traditional favourites, Christmas pudding is one of the least-loved festive foods, along with mince pies and Christmas cake, with over half (56%) describing festive classics, like Brussels sprouts and Christmas pudding, as ‘dated’.
The top 10 Christmas foods that Gen Z and Millennials are turning their back on:
- Mince pies – 31%
- Christmas pudding – 29%
- Christmas cake – 25%
- Cranberry sauce – 25%
- Brussels sprouts – 24%
- Bread sauce – 22%
- Chestnuts – 21%
- Brandy butter – 20%
- Turkey – 20%
- Trifle – 19%
Following the results, Aldi has launched a ‘Christmas Pudding Exchange Service’. Running until 28th December, shoppers can return any Christmas pudding, no matter where it was bought from, by dropping it off at Community Donation Points in its store and emailing photographic evidence to [email protected]. In return, they’ll receive a £10 voucher to purchase a new dessert from Aldi’s range.
Meanwhile, the study found that likes of loaded fries, crispy fried chicken, Chinese food and even pizza are things that Gen-Z would most like to be at the table for Christmas Dinner, whilst cheesecake (33%), chocolate gateau (29%), and ice cream (25%) are amongst those preferred as festive desserts.
“At Aldi, we’re aware that tastes are evolving, so whether you want turkey and all the trimmings or loaded fries and pizza for Christmas, we have something for everyone,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
“This Christmas, we’re launching a Christmas Pudding Exchange Service to help customers end their meal with a dessert they love. But don’t worry if you are a Christmas pud lover, we have a fantastic, innovative range this year, including single-serve options for just 89p.”
