After recently launching its first on-demand grocery delivery service in the UK, Aldi has started trialling the offer in Ireland.
As in the UK, the discounter has partnered with Deliveroo to handle the ordering and delivery process. The Irish trial gets underway this week from two stores in Dublin amid a surge in demand for grocery deliveries during the coronavirus pandemic.
Customers will be able to order from more than 140 everyday items in Aldi via the Deliveroo app. The orders are then packed by Aldi staff, with deliveries made by Deliveroo couriers in as little as 30 minutes.
A €4.99 service and delivery charge applies, with minimum orders of €25 required to avoid an extra fee of €5.
If successful, the service could be rolled out to further Aldi stores in Ireland by the end of the year.
Deliveroo, which also counts M&S, Morrisons and the Co-op as partners in the UK, began signing up a number of convenience stores in Ireland earlier this year for grocery delivery services, including SPAR, Mace and Londis.
Niall O’Connor, Group Managing Director for Aldi in Ireland, suggested the new service would be particularly welcomed by older and vulnerable customers during the pandemic.
“We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi,” he said.
“This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high-quality products they are used to in store.”
Rival discounter Lidl already has a delivery partnership in the country with Irish start-up Buymie.
NAM Implications:
- This initiative ticks all the home delivery boxes.
- Best anticipate a full roll-out, sooner rather than later…
- Worth climbing aboard now?
