The latest price comparison by consumer watchdog Which? shows Aldi was the cheapest supermarket in the UK in August, regaining the top spot from its key rival.
Last month, Lidl claimed the coveted ‘cheapest supermarket’ crown after narrowly beating Aldi for the first time since October 2023.
The new data for August shows that the total price of a basket of 75 everyday grocery items came to £127.92 at Aldi, which is 38p cheaper than fellow discounter Lidl, even when deals on its loyalty scheme are included.
Julie Ashfield, Chief Commercial Officer at Aldi UK, commented: “We’re delighted to once again be recognised by Which? as the UK’s cheapest supermarket. We are committed to providing shoppers with the best possible value, but not only that, we’ve gained this title while always ensuring our product quality remains consistently high.”
Asda was the cheapest of the traditional supermarkets, with the same list of groceries costing £139.42, even though it doesn’t offer loyalty discounts in the same way as its rivals.
Source: Which?
NAM Implications:
- What is really at issue here is that discounters continue to be significantly cheaper than the mults….
- …and are growing share…
- …despite loyalty cards.
- Raising the question re how long shoppers will be willing to pay 35% more for Waitrose quality?
