Aldi has revealed that it expects to donate more than one million meals to those in need during the upcoming summer holidays.
All of the discounters’ stores across the UK will support local charities and foodbanks by redistributing surplus food every day via the community giving platform Neighbourly.
Aldi has already donated more than 8.8 million meals this year to those in need. However, it noted that demand for foodbanks typically increased over the summer holidays.
Luke Emery, National Sustainability Director at Aldi UK, said: “We are proud to continue supporting incredible causes across the country this summer, helping to provide fresh, wholesome food to those who need it most.
“School holidays can be a challenging time for many families, and this summer we’re continuing our efforts to provide support where we can through our partnership with Neighbourly.”
Steve Butterworth, CEO of Neighbourly, added: “Summer holidays represent one of the busiest times of the year for charities and food banks, and we expect no less this year.
“Aldi’s generous donations play a key role in helping support families, and our partnership continues to make a meaningful difference to those who need it most.”
NAM Implications:
- Food needs of those in need rise in part due to a lack of access to school meals during summer holidays.
- Adding to the impact of Aldi’s donations…
- …rising in tune with need.
- A point not lost on consumers who are better off…
