Aldi is cutting the price of more than 40 of its most commonly bought products as it continues to pass on reduced cost pressures.
The latest round of cuts includes items such as coffee, tinned soups, and pet food, with prices lowered by up to 17%.
It comes just days after consumer group Which? named Aldi the Cheapest Supermarket of the Year for 2023. It also took the crown in December.
Julie Ashfield, Managing Director of Buying at Aldi, said: “We’re starting 2024 as we ended 2023 – by being the UK’s lowest-priced supermarket, ensuring our customers can enjoy our great-quality products at the lowest-possible prices.
“At a time when budgets are squeezed post-Christmas, this latest round of price cuts will help our shoppers make significant savings on their weekly food shop, with amazing prices to be had on a wide range of items.”
NAM Implications:
- More share growth for Aldi.
- Key issue will be whether Lidl will follow suit, despite recent profitability issues…
- But if so, a double whammy for the mults…
