Asda has been named the lowest-priced supermarket for both premium and frozen Christmas food and drink products by trade magazine The Grocer. However, the analysis excluded Aldi and Lidl, and other chains such as Iceland.
The supermarket topped The Grocer’s separate premium and frozen price comparison surveys which tracked the cost of 33 essential festive products, including turkey and all the trimmings, pigs and blankets and mince pies at Asda, Tesco, Sainsbury’s Morrisons and Waitrose.
Asda’s premium Christmas basket totalled £150.31 and was £18.79 cheaper than the nearest-priced rival Morrisons. Asda also offered the lowest price on 18 of the 33 festive items featured, including Christmas pudding, brandy cream, Cockburn’s Port and Baileys Irish Cream.
The Grocer’s comparison of frozen festive products also showed that Asda offered shoppers the best value with its basket costing £88.16 – a figure that was £3.20 cheaper than runner-up Tesco and £9.56 less than the average basket price across all the supermarkets that featured.
Kris Comerford, Asda’s Chief Commercial Officer, commented: “We know that things are tough for many customers and we want to help them celebrate the festive season without having to worry about the cost. To help them do this we have over 700 Christmas products available this year, which is more than ever before, at prices to suit all budgets.”
Last week, a wider independent price survey by trade publication Retail Week named Aldi as the lowest-priced supermarket this Christmas.
