German rivals are prospering in the cost of living crisis, but some warn the chains are heading towards saturation point.
Read the full article on the Financial Times website (PayWall)
NAM Implications:
- All depends on the rate of share growth vs. discounters in other geographical markets?
- Cannibalisation has to count, eventually.
- The big decider will be the ability to attract Retail Media spend.
- Which means Aldi having to introduce a loyalty card scheme to generate first party data.
- i.e. accessing incremental revenue to support price cuts…
