Home Bargains is continuing its push into the food market by introducing bakery sections to 64 of its stores across the UK, following a trial in Stoke-on-Trent.
The range includes baguettes, tiger rolls, pastries, muffins and doughnuts, with a focus on “quality and value”. The offer is expected to be rolled out to another 20 sites over the next year.
A spokesperson for Home Bargains said: “In recent years, the market for fresh baked goods in the UK has grown significantly, and the bakeries we have introduced at stores nationwide have allowed customers to enjoy our competitively priced fresh bakery range.
“We are looking forward to introducing more bakeries in stores as we roll out our fresh bakery range for customers across the UK to enjoy.”
Home Bargains already has a sizeable frozen and chilled offer, with other variety discounters such as B&M and Poundland also growing their food ranges in recent years in a bid to offer consumers an alternative to traditional supermarkets.
NAM Implications:
- A logical development for Home Bargains.
- And if the high wastage and resulting bottom-line impact of bakery processing can be factored into their business model, without undue dilution…
- …then they will add additional food categories to their offering.
- But eventually, the key issue will be the dilution of their non-foods margins.
