Lidl has aired its Christmas TV ad for 2019, which ran during the Coronation Street episode on Wednesday night (6 November).
The ad, which builds on the ‘Big On’ creative framework launched by Lidl earlier this year, focuses on showing shoppers that they can have a ‘Christmas they can believe in’ due to its ‘Big on Quality, Lidl on price’ promise.
The ad heroes the key moments of Christmas – packing for the journey home, the big Christmas shop, a festive get together, or the Christmas day lunch. It showcases a wide range of festive food and drink, from Champagne and mince pies to the full Christmas day spread.
Ryan McDonnell, Commercial Director at Lidl GB, said: “Christmas is often a time for make believe so this year we wanted to show our customers that we’re big on a Christmas they can really believe in. Our focus on high quality at Lidl prices ensures shoppers don’t have to compromise, and can have everything they want this festive season, whether it’s our Hortus gin range, premium cheeses or free range turkeys.”
