Lidl and conservation organisation WWF have announced the start of a new five-year strategic partnership active in 31 countries.
The long-term cooperation with WWF will focus on working along Lidl’s value chain, helping to address global ecological challenges and ensuring that more households have access to sustainable choices.
Lidl noted that the partnership is a new cornerstone in its commitment to sustainability, which the discounter has been driving forward for years.
Christoph Pohl, Chief Purchasing Officer at Lidl International, said: “In our role as one of the largest food retailers, we are aware of our responsibility and our influence. We take responsibility with the aim of doing business within planetary boundaries. For Lidl, sustainable management is not only a question of attitude, but also the basis for the future viability of our business model.
“With the support and expertise of WWF, we will now take our commitment to sustainability to the next level. We can only overcome major global challenges such as climate change and nature loss by working together. That’s why we believe in strong partnerships to work together to provide more sustainable choices.”
Kirsten Schuijt, Director General WWF International, added: “The way we produce and consume food and energy is one of the leading drivers of nature loss and climate change. In order to halt and reverse what is the biggest crisis facing humanity today, we need bold and urgent actions towards changing our food and energy systems, and the food and retail sector has a big role to play in driving this change.
“As one of the largest retailers, Lidl has enormous international leverage to drive sustainable change in the food and retail industry. WWF is proud to accompany Lidl on this journey on which we will both support and challenge the retailer.”
NAM Implications:
- Lidl pressing many of the sustainability buttons.
- Hopefully they are backing the right horse…
