Lidl is set to follow the likes of Sainsbury’s and Asda by introducing a self-scanning feature within its loyalty app.
The feature will be tested in a “friends and family” trial in four of the discounter’s stores from September, followed by a phased rollout next year.
Customers will be able to scan products as they shop and track their spending and savings in real time before completing their purchase through the Lidl Plus app at a self-checkout terminal.
Ryan McDonnell, Chief Executive at Lidl GB, said: “This marks a significant leap forward in our digital evolution. Integrated into Lidl Plus, it’s designed to offer customers a smarter, faster, and more flexible way to shop.
“We’re investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences. Whether customers prefer the traditional checkout, self-service or self-scanning, at Lidl, they are always in control of how they shop.”
The news follows the pilot of Lidl’s Click, Reserve & Collect service through Lidl Plus earlier this year, as well as the continuing rollout of self-checkouts.
NAM Implications:
- Patently, this will result in a smarter, faster, and more flexible way to shop.
- But the real pay-off for shoppers could be in being able to shop up to budget limits…
- …without the risk of embarrassment at checkout.
- Watch this one roll out fast…
