Lidl GB is to trial a Click, Reserve & Collect service via its loyalty app, giving shoppers the chance to reserve its renowned middle aisle non-food products for up to two weeks in advance of their arrival in store.
Launching on 7th April, the discounter’s £199 Parkside Robot Lawnmower will be available to reserve via Lidl Plus ahead of the item landing in stores on 24th April. Users of the app will be able to select their preferred store for collection between 16th and 19th April.
Jassine Ouali, Chief Customer Officer from Lidl GB, commented: “We’re always exploring bold new ways to enhance our customers’ shopping experience and are pleased to be in a position where we can bring this latest trial to life.
“We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. We can’t wait to see how our customers respond.”
NAM Implications:
- A real advantage for Lidl bargain hunters.
- Especially given early warning…
- …coupled with the ability to order in advance.
- Apart from adding value to the Lidl app.
- Watch this one go…
