As household budgets continue to be squeezed by the rising cost of living, new data confirms that shoppers from every major supermarket are switching to Aldi.
According to Kantar, the discounter attracted an additional 1.65 million customers in the 12 weeks to 2 October.
The latest sector data also shows that nearly £260m in sales switched from other retailers to Aldi during the period. That included more than £56m in sales from Tesco as well as £12m from key rival Lidl after the number of shoppers visiting Aldi increased by 13%.
Latest findings from consumer watchdog Which? show that a typical basket of 48 everyday products was an average 17% more expensive at the traditional Big Four supermarkets, compared with Aldi.
“Every week, more and more shoppers are realising that their grocery budget can go a lot further at Aldi,” said Giles Hurley, Chief Executive of Aldi UK and Ireland.
“As a result, we are welcoming more than 130,000 new customers a week while our existing customers are buying more from us and coming to Aldi for more of their weekly shop.
“With the cost of household bills continuing to rise, the fact that a typical £90 basket at the traditional full-price supermarkets costs over 17% more than it does at Aldi means people can make significant savings by switching their shopping to us.”
Aldi now has a market share of 9.3% compared with 8.0% a year ago, with its sales in the last three-month period up 20.7%.
NAM Implications:
- Relatively few ‘switchers to Aldi’ revert in full to previous retailer/s…
- i.e. £250m switched sales.
- Why?: a typical basket of 48 everyday products was an average 17% more expensive at the traditional Big Four supermarkets, compared with Aldi.
- ‘Aldi now has a market share of 9.3% compared with 8.0% a year ago’ – says it all…
