Pepco Group, the owner of the Pepco and Dealz brands in Europe and Poundland in the UK, has opened its 3,000th Pepco store.
The landmark store in Berlin forms part of the company’s pan-European store opening programme. Pepco currently has four stores in Germany, with more in the pipeline.
After launching in Greece in October, the Pepco brand operates in 17 countries having only opened its 2,000th store in Croatia in June 2020, reflecting the speed of its expansion.
After launching in Poland in 2004, Pepco expanded further in central and eastern Europe, including Bulgaria, Czech Republic, Romania and Lithuania, before launching in western Europe in recent years, with openings in Spain, Italy, Germany and Austria. This growth is set to continue with plans to launch the Pepco brand in Portugal in the spring next year.
Trevor Masters, CEO of Pepco Group, said: “Pepco is one of Europe’s most compelling physical retail growth stories and this landmark opening in Berlin further underlines our confidence in the Group’s strategy. The whole of Europe is now an addressable market to us, and we will continue our profitable store opening programme – which remains our biggest source of value creation – to capitalise on this opportunity.
“This is an exciting time for Pepco, and we continue to make good progress against our strategic ambition to become a bigger, better, cheaper and simpler business. As we continue to grow, we will bring our popular retail proposition to more customers and deliver on our purpose to help families on a budget by offering great range, value and convenience.”
Pepco Group is planning to open at least 550 net new stores during its next financial year, primarily through the Pepco brand, while also expanding the presence of its Dealz brand, mainly in Poland.
Last week, Poundland announced that it would debut eight new stores, relocations and extensions on 10 December in a ‘Super Saturday’ of openings in time for the final Christmas shopping surge.
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