Aldi is the UK’s favourite supermarket, according to a consumer poll carried out by YouGov.
Shoppers rated the discounter ahead of M&S, Tesco and Sainsbury’s in the study.
It comes at the same time that Aldi attracted an additional 1.6m shoppers (Kantar – 12 weeks to 20 March) as people look to save money amid rising energy and food bills.
The discounter pointed to a recent price comparison by trade magazine The Grocer that found that the Big Four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – were on average 19% more expensive than Aldi.
Richard Thornton, Communications Director at Aldi, said: “With so many costs rising right now, customers want to know they can still afford to treat themselves to high-quality food and drink without breaking the bank.
“Aldi is the only supermarket to offer that unbeatable combination of great quality products at low prices. We believe that’s why British shoppers have, once again, voted us the nation’s favourite.”
NAM Implications:
- With an ‘unbeatable combination of great quality products at low prices’.
- And being part of a global operation (as with Lidl) capable of funding UK price cuts…
- …to drive share gain from the mults.
- (for as long as it takes…)
