By Martin Heubel, Amazon Strategy Consultant at Consulterce
1. Your Vendor Manager isn’t a Vendor Manager
They are category managers looking after the top vendors in their categories. This means they aren’t just targeted on your account performance. Instead, they must achieve profitable growth at the category level.
2. Vendor Managers spend 30-50%+ of their time automating their job
Amazon buyers don’t just negotiate with brands. They lead internal projects to automate and improve processes. This often means they are automating their role. Doing a good job with vendors alone won’t get them promoted.
3. Most buyers don’t know how to help vendors
Most Vendor Managers receive no formal training to perform their role. They also don’t usually have any deep category knowledge. So make sure you support them with category insights and proactively lead the relationship.
For further information and support, contact Martin Heubel here
