Two years after Amazon invested in Deliveroo, the e-commerce giant has unveiled its first customer partnership with the fast-growing food delivery firm.
Members of Amazon Prime will now be able to take advantage of a year of unlimited free deliveries on the Deliveroo platform from grocery stores and restaurants, as long as they spend over £25 per order. The offer is equivalent to the ‘silver’ tier of the Deliveroo Plus scheme, which normally costs £3.49 a month.
“We’re always looking for ways to offer even more value to Prime members giving them the best of shopping and entertainment,” said Lisa Leung, Amazon UK’s head of prime and marketing.
“That is why we are excited for this offer with Deliveroo – so millions of Prime members in the UK and Ireland can get the convenience of great meals delivered fast.”
Amazon owns around 12% of London-based Deliveroo which it acquired as part of a £440m funding round in 2019. The Competition and Markets Authority (CMA) initially raised concerns that the deal could harm competition in the food delivery market. However, after an in-depth investigation, the CMA cleared the minority investment last year.
