Amazon has unveiled its ‘Buy with Prime’ service – a new benefit for its members that will extend the convenience of Prime shopping to online stores beyond the e-commerce giant’s own website.
Buy with Prime will initially be available by invitation to suppliers using the Fulfillment by Amazon (FBA) service in the US and will roll out through 2022 as merchants are invited to participate, including those not already selling on Amazon or using FBA.
Buy with Prime will allow Amazon’s Prime members to shop directly on suppliers’ online Direct-To-Consumer (DTC) stores with the “trusted experience they expect from Amazon”. This includes fast and free delivery, a seamless checkout experience, and free returns on eligible orders. Prime members will see the Prime logo and delivery promise on eligible products in suppliers’ online stores. They can place their order using the payment and shipping information stored in their Amazon account.
“We always aim to exceed Prime members’ expectations by offering more selection, exclusive deals, quality content, and convenient features,” said Jamil Ghani, vice president of Amazon Prime.
“With the introduction of Buy with Prime, we’re expanding where members can enjoy trusted and convenient Prime shopping benefits beyond Amazon, adding even more value to their membership. Members will have the flexibility to shop from merchants directly, all while enjoying the fast, free delivery, seamless checkout, and easy returns they’ve come to know and love from Amazon.”
Using Buy with Prime, suppliers will pay for what they use. Pricing is based on a service fee, a payment processing fee, and fulfillment and storage fees that are calculated per unit. With no fixed subscription fee or long-term contract required, firms can expand the selection or cancel at any time.
“Buy with Prime will be a game-changer for our brand. Prime members will enjoy the trust and familiarity they have with shopping on Amazon while connecting with our business directly on our own site,” said David Ghiyam, president of MaryRuth Organics.
“When we began using Fulfillment by Amazon, our business quadrupled in growth thanks to Amazon’s logistics network and our Prime-eligible listings. Using Buy with Prime, we will be able to drive the conversion we’ve experienced with Fulfillment by Amazon while running our business on our own site.”
