Amazon has opened a physical ‘Second Chance Store’ in central London, offering shoppers the chance to buy “quality returned products” at a discount of up to 50%, with the proceeds going to charity.
As with Amazon’s existing online equivalent, the store in the Brunswick Centre features a wide range of returned products, such as kitchen and household appliances, books, games, toys, and electricals.
Amazon has donated more than 4,000 products to be featured in the Second Chance Store, including used, open-box and refurbished products. It also features a Repairs Zone where experts from the online retailer’s repair partner GXO ServiceTech will teach customers how to fix broken laptops and household tech through live demonstrations.
The Second Chance Store by Amazon is operating in partnership with children’s charity Barnardo’s, with all proceeds supporting their work with children and young people.
The store is open until 12 December.
In the UK alone, Amazon gave a second chance to more than four million products last year, helping its customers save more than £30m by buying used or refurbished products at a discount.
“Amazon is committed to giving more products a second chance – both through helping customers shop pre-loved, and through programmes to recycle, trade-in and repair products, contributing to a more circular economy,” said John Boumphrey, UK Country Manager, Amazon.
“The Second Chance Store that we’ve launched today with Barnardo’s is all about offering customers a great way to shop second-hand this festive season, while supporting a brilliant charity we have been working with for many years.”
NAM Implications:
- Amazon continue to cover all the options that work…
- Neat!
- i.e. watch this one go!
