Amazon has stepped up plans to crack the QVC-style livestream shopping market as the $1tn e-commerce giant aims to replicate the success of social media rivals in an attempt to revive flagging online sales.
The group has been increasing investment in Amazon Live, a platform it quietly launched in 2019 but is now a central focus as it fights to grab a slice of a growing market that is viewed as the future of shopping by social media platforms.
Read the full article on the Financial Times website (PayWall)
NAM Implications:
- Best keep in mind that Amazon is working down a list of priorities in categories and trade sectors…
- …and be more concerned at why they have not reached (and disrupted) your category…
- …yet?
