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Amazon Planning ‘Biggest Ever’ Black Friday Sale

High Street retailers look set for another tough run up to Christmas with Amazon UK promising that its Black Friday Sale event this year will be its “biggest ever”.

The online giant’s popular annual sale will take place from 22 November until Black Friday on the 29 November, with deals across a host of products including consumer electronics, toys, sports, fashion and beauty products.

Amazon first introduced Black Friday to the UK in 2010 and last year’s event saw its customers purchase over 2 million items.

“We know how important it is to help our customers save money where they can at this time of year, so we’re excited to be launching our tenth Black Friday Sale to UK customers in the lead-up to the festive season,” said Doug Gurr, VP, UK Country Manager at Amazon.co.uk

“With new deals announced every day across eight days, savvy shoppers will be able to discover great deals on a huge range of products and stock up on everything they need to make the most of their celebrations.”

NAM Implications:
  • A no-brainer for suppliers…
  • A no-go area for Amazon rivals…