Following last week’s announcement that Amazon was ramping up its grocery operation by offering deliveries to all customers in eligible cities across the UK, the online giant has now officially launched its new ‘Prime Member Deals’ programme.
The initiative gives members of its Prime scheme exclusive promotions and benefits on grocery products from Amazon Fresh online and in the 20 Amazon Fresh stores in London and the southeast.
The new programme covers hundreds of products, with an additional 10% off Price Cut items in-store and Prime-exclusive deals online. There are also special weekly deals offering up to 50% off a rotation of products in-store and online.
Prime Member Deals launched yesterday include 50% off Pepsi Max No Sugar Cola Cans (24 x 330ml), now £5.10 for Prime members in the weekly special (£10.20 for all other customers), as well as 40% off McGuigan Black Label Chardonnay, 75 cl now £4.05 for Prime members (£6.75 for all other customers), and 30% off Sol Mexican Beer (12x330ml), now £7.14 (£10.20 for all other customers). There are also price cuts on household items, including Andrex Supreme Quilts Toilet Tissue (Pack of 9), which are 30% off for Prime members at £4.55 (£6.50 for all other customers), along with discounts across a range of items.
The move follows the success of loyalty scheme pricing by the likes of Tesco and Sainsbury’s, although Amazon’s offer requires shoppers to pay a fee to join its Prime programme.
NAM Implications:
- Like the early stages of most Amazon initiatives…
- …this appears to be a modest proposal…
- …until it becomes a threatening rival.
- (the unsuccessful initiatives fizzle out, but this one looks like it could impact rivals’ businesses)
