Boots is extending its partnership with Deliveroo to 125 stores, offering rapid delivery of health & beauty products in cities across the UK.
Following a 14-store trial, Boots will also be expanding the range of products available on the Deliveroo app to 750, including healthcare, beauty, skincare, fragrances, toiletries, baby good, and food & drink. And more Boots gifting ranges will added to the offering to help customers with “those last-minute present ideas”.
Boots is now available via Deliveroo for the first time in cities including Manchester, Glasgow, Belfast, Bristol, Sheffield, Coventry, Plymouth, Exeter, Middlesbrough, York, Aberdeen and Inverness. More stores are also offering Deliveroo in existing regions, including London, Birmingham, Liverpool, Leeds and Edinburgh.
The tie-up with Deliveroo is part of Boots’ wider investment in digital and follows a surge in sales via its website during the pandemic.
Paula Bobbett, Chief Digital Officer at Boots said: “We’re so excited to be able to extend our partnership with Deliveroo and offer this service in more cities across the UK. The original trial in 14 stores was a huge success and gave us the opportunity to learn very quickly what our customers want from a rapid delivery service. Now as we expand to 125 stores across the UK, we can be sure the products available on the service are well matched to customer needs.
“Through Deliveroo, our customers can get cough, cold and flu relief products and mild pain relief delivered to their doors to help them with the symptoms of mild illnesses this winter, or baby wipes and nappies for those everyday childcare emergencies. Plus, if they’ve run out of their favourite skincare brand, or need a last-minute gift, they can get our great range of beauty and gifting products straight to them in minutes.”
NAM Implications:
- The Boots-Deliveroo collaboration obviously works.
- So why not expand to as much of the estate as Deliveroo will accept?
- Before Amazon shows them how…
