With Black Friday looming, the war for the customer’s attention is on. And, with easing lockdowns and life returning to normal, the online/in-store debate is the hot topic for brands trying to get ahead. Will customers be desperate to get back into the shopping malls post-Covid, or will a Black Friday spent in lockdown have taught consumers a more peaceful alternative to fighting with fellow bargain hunters over the last discounted TV?
Download Bulbshare’s new report: Consumer Trends To Watch Around Black Friday – How have shopping behaviours changed in the wake of Covid-19
