Online fashion retailer boohoo has announced the launch of an online marketplace under the Debenhams brand it acquired earlier this year.
The marketplace, powered by SaaS platform Mirakl, aims to allow the former department store chain to evolve into the era of digital commerce.
The Debenhams website already has 300 million UK visits per year, is positioned as the number two retailer of skincare products in the country, and has the largest market share in make-up products. With the launch of the marketplace, Debenhams hopes to build on this strong online presence to cater to the new demands of today’s consumers who want to find everything they need via a one-stop online shop.
The Debenhams marketplace is aiming to be UK’s largest marketplace across fashion, beauty, sport, and homeware. By leveraging the Mirakl Marketplace Platform, the retailer will be able to quickly onboard new brands, as well as maintain and extend both existing boohoo and Debenhams brand offerings.
Debenhams has also already made around 200 new brands available through the new marketplace, and more suppliers and brands are said to be joining weekly.
Jo Graham, chief information officer of boohoo group, commented: “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce.
“Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”
NAM Implications:
- Perhaps consumers are ready for an alternative to Amazon?
- If so, Debenhams have set themselves some high entry-level standards.
- Key will be their ability to match best-in-class online standards…
