Deliveroo is partnering with the UK’s largest specialist fragrance retailer, The Perfume Shop, to expand its ‘Deliveroo Shopping’ offering. The collaboration will mean consumers can order the retailer’s perfume and cosmetics products for delivery in as little as 25 minutes.
The partnership will launch in the coming months and will initially be available from 21 stores covering London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh.
Deliveroo Shopping was launched in November 2023 to move its operations beyond its core restaurant food and grocery delivery market to cover categories including pharmacy, DIY, homeware, toys, and petcare.
Retailers such as Screwfix and Ann Summers have since joined the new platform, and grocery partners are expanding their non-food selection.
Eric French, chief operating officer at Deliveroo, said: “We are really excited to be partnering with the UK’s largest fragrance retailer, The Perfume Shop, to offer their range of perfume products on demand.
“We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves, so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”
Gill Smith, managing director at The Perfume Shop, added: “Teaming up with Deliveroo is a very exciting moment for The Perfume Shop. By partnering with the UK’s leading food delivery platform, we’re taking our gifting and retail options to the next level.
“The exciting collaboration is all about opening new avenues and making things more convenient and accessible to our customers, and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo.”
